B2B Marketing

Why B2B Companies Can't Ignore Branding Anymore

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iGenius Team
· June 3, 2026 ·
8 min read

B2B companies that invest in consistent, recognisable branding grow revenue up to 23% faster than those that don't - yet fewer than 10% of B2B companies say they have consistent branding today.

If you've ever thought branding was a B2C thing, something for sneaker companies and soft drink brands - you're not alone. Most B2B companies do. And that assumption is exactly why so many of them a

re invisible in their own markets.

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iGenius Team
iGenius Global Services
Practical insights on B2B branding, design and next-gen digital marketing — from a team that executes it every day.

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