Our story

Built for brands
that mean business.

Since 2011, iGenius has been helping B2B companies build stronger brands, communicate better and grow with confidence — through creative excellence, consistent execution and a model that just works.

15 +
Years of creative & marketing experience
50 +
B2B brands served across industries
8 +
Industries served globally
2011
Founded — India
How we got here

A better way to
brand your business.

It started with a simple observation. Across industries — education, manufacturing, payments, exports, trading, logistics, construction and infrastructure — B2B companies were doing important work, but very few were building brands with the same clarity and creativity as consumer businesses. Not because they lacked ambition, but because the creative ecosystem wasn’t designed for them.

As we worked closely with multiple B2B businesses, we saw a gap — and an opportunity. These companies didn’t need louder marketing. They needed sharper positioning, better storytelling and a creative partner that truly understood how B2B brands grow. We built our model around helping B2B companies communicate with clarity, consistency and credibility — combining strategy, design and content in a way that makes complex businesses feel distinctive, modern and memorable.

The journey
2006
The foundation years
Started in knowledge management, research and communication how large organizations think, operate and communicate across industries.
2006 — 2011
Enterprise exposure
Worked with global IT and consulting companies, gaining exposure to B2B businesses and the need for stronger brand thinking.
2011
iGenius is founded
Launched iGenius Global Services with a clear mission — bring creative excellence to B2B brands through a dedicated, structured team model.
2025
The subscription model
Evolved to a monthly subscription — the model that removes friction for clients and enables our best work. One partner, full execution, zero hassle.
→
2026 & Beyond
AI-powered growth
Building AI-powered products and solutions to help B2B businesses automate marketing, operations, communication and critical day-to-day workflows.
What we believe

Our philosophy

Three beliefs that shape every decision we make — for our clients and for ourselves.

01
🎨

B2B brands deserve creative excellence

The idea that B2B brands should be functional but not compelling is outdated. Your buyers are human. They respond to great design, clear messaging and consistent brand presence — just like any consumer. We build brands that command attention, not just recognition.

02
🤝

The best work comes from deep brand understanding

One-off briefs produce one-off results. The best creative work comes from a team that knows your brand inside out — your goals, your audience, your voice, your history. That's what a monthly subscription builds: a relationship, not just a transaction.

03
⚡

Simple models produce the best work

No per-project negotiations. No revision battles. No chaos. When the model is simple, everyone focuses on what matters — the work. Our subscription removes all the friction so your team and ours can concentrate entirely on building your brand.

Robby Rawat
Robby Rawat
Founder & CEO, iGenius Global Services
in LinkedIn ✉ Email
From the founder
“We built iGenius for one reason — to give B2B companies the creative partner they deserve. Not a vendor. Not an agency. A team. ”

Robby brings over 20 years of experience across creative, marketing and strategy. Starting his professional career in 2006 with leading global IT services and consulting companies, he gained deep exposure to how B2B businesses operate, grow and communicate across industries.

His experience across industries shaped a clear understanding of what B2B companies need from a creative partner — consistency, quality and a team that works like an extension of their own.

In 2011, Robby founded iGenius to build exactly that. Over the years, the model evolved into what it is today — a monthly subscription that removes the friction of traditional agency relationships and replaces it with something far more valuable: a dedicated creative and marketing partner, month after month.

Let's build something
great together.

Start with a free 30-minute call. We'll understand your brand, answer every question and recommend the right plan — no pressure, no pitch.

Book a Free Call → See Our Capabilities
The team

The specialists behind
your brand.

A curated team of specialists — each dedicated to their craft, all dedicated to your brand. Every role covered, every request handled.

Creative & Brand
Brand Designer & Visual Identity Specialist

Builds brand systems that are distinctive, consistent and built to last — from logo to full visual identity.

Web & UI/UX
Web Designer & Frontend Developer

Designs and builds digital experiences — fast, accessible and optimised for conversion.

Digital & Growth
SEO, GEO & AEO Strategist

Ensures your brand is visible across traditional search and the AI-powered platforms your buyers use.

Content & Research
Content Strategist & Copywriter

Creates content that is found, read and remembered — aligned to your brand voice and digital discovery strategy.

Video & Motion
Video Editor & Motion Designer

Turns footage into compelling reels, explainers and branded video content — ready for every platform.

Strategy & Delivery
Project Manager & Account Manager

Your single point of contact — ensures every request is on brief, on brand and delivered on time.

Industries we serve

Built for B2B — across every industry.

We've worked across a wide range of B2B industries. Every sector has its own language, challenges and audience — we learn yours fast.

🏭
Manufacturing & Engineering
💊
Pharma & Life Sciences
💻
SaaS & Technology
💰
Finance & BFSI
🏢
Professional Services
🏗️
Construction & Infrastructure
🎓
Education & EdTech
🏥
Healthcare
🚚
Logistics & Supply Chain
⚖️
Legal & Consulting
🏘️
Real Estate
📦
Export & Trading